Summary:
I am creating an app for photographers to use to manage their business and their clients.
The challenge: Photographers need to use many apps to run their business, my solution is to make an all-in-one app for photographers.
Project Goal:
The goal is to simplify the workflow for photographers so they can spend less time managing clients.
Role:
UX Designer
Date:
April-May 2021
Timeline:
4 Weeks
Process:
User Research
Wireframes
Prototype
User Testing
High Fidelity Prototype
User Testing
Ready for Hand-off
Initial Research:
Research goal: Identify pain points for photographers running their own business.
Five participants were interviewed for 15 minutes each.
Findings:
- Participants have to write their own contracts which can be repetitive
- Participants find communication with the clients hard to keep track of
- Participants find themselves using multiple apps to work with clients which are not efficient.
Paper Wireframes:
Digital Wireframes & Prototype:
User Testing:
Study Details
Research Questions:
- Are users able to successfully navigate to different parts of the app?
- Are users able to send files, answer messages and add to their calendar using the app?
Participants:
5 participants
2 females 2 males and 1 non-binary individual between the ages of 20-50
Methodology:
10 of minutes per participant
Remote
Unmoderated usability study
Users were asked to perform tasks on a low-fidelity prototype
Research insights
- Unable to confirm uploads
Many participants were unsure if they completed the first task to upload files
- Unexpected screen changes
Some Participants were confused by some screen changes that didn’t make sense
- Navigation was confusing
Some participants wanted to use different methods of getting places
- More options to select date
Some participants wanted to select the date before adding a new event
Priority Insights & Recommendations
P0: Confirmation page
P1: Add clickable calendar option
P2: Research further into homepage layout to identify usefulness of items displayed.
- Make sure each task leads to confirmation page
- Make navigation to messages easier
- Add clickable calendar so users can select dates first
- Conduct further research into the homepage layout
Hi-fidelity Prototype
Takeaways:
There were many aspects to this project which added many pieces to the design. I found myself prioritizing simple and easy-to-use design over trying to fit as much as possible in one space.
